J Cole Codexery

Jay-Z

The mentor who gave J. Cole his shot, then watched him rise.

Jay-Z

via Wikipedia: A Star Is Born (Jay-Z song) · see source

Jay-Z is the legendary rapper and founder of Roc Nation who signed J. Cole to his label in 2009. Their collaboration on "A Star Is Born" from Jay-Z's eleventh studio album *The Blueprint 3* (2009) marked Cole's breakthrough, with Cole writing his verse in about 45 minutes in the studio. Jay-Z's role as a mentor is central to Cole's early career, providing the platform that launched him into the mainstream.

Role
Mentor, label executive, hip-hop icon
Affiliation
Roc Nation
Status
Active, respected elder statesman in the J Cole narrative

Verified Timeline

1977200120092010

Lore & Background

After graduating from college, J. Cole sought to attract the attention of Jay-Z in the hopes of working with him. Following several efforts, including increased social networking activity and seeking internships at recording studios, J. Cole was finally contacted by Jay-Z and invited to contribute to his eleventh studio album *The Blueprint 3* (2009). Cole later recalled walking into the studio and seeing Jay-Z with Beyoncé: "My motherfucking heart damn near fell out my chest." The collaboration became "A Star Is Born," which features verses from both rappers. Cole subsequently signed a recording contract with Jay-Z's record label Roc Nation, becoming the first artist signed to the label.

In Their Own Story

We get to New York, me and my nigga, Ib. We walk in the studio. I'm already nervous, [...] I see this nigga Jay-Z and who the fuck was right next to him? Beyoncé. Oh my God. My motherfucking heart damn near fell out my chest. The duo's *The Blueprint 3* collaboration came in the form of "A Star Is Born," which features verses from the two rappers. The song was produced by Kanye West, Kenoe, and No I.D. and incorporates samples of the 1977 song "Touch Me" by R&B group Mother Freedom Band. It was originally slated to have two verses performed by Jay-Z and one by J. Cole, but the former added a third verse during a recording session. Cole wrote his verse for "A Star Is Born" in about 45 minutes in the studio.

Reader's Guide

Jay-Z is the mentor who signed J. Cole to Roc Nation after Cole's persistent efforts to get his attention. Their key collaboration is "A Star Is Born" from *The Blueprint 3* (2009), where Jay-Z recognizes rappers who have risen to fame in the last decade, such as Wu-Tang Clan, Kanye West, Lil Wayne, T.I., Eminem and 50 Cent. Notably, Jay-Z also gives shout-outs to Mobb Deep, and Nas, two of the artists whom he had previously insulted on his 2001 song "Takeover." The song's chorus is performed by R&B singer Tony Williams; an early version featured vocals from both Williams and Kid Cudi, but only Williams' contributions were used in the final mix. J. Cole performed his verse on "A Star Is Born" at the 2010 BET Awards, where he also added an additional verse, and at Hot 97's 2010 Summer Jam concert.

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